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Medical education through Twitter? Pharma's digital strategy for healthcare providers [Sponsored]

By Stephanie Baum Tuesday, January 4, 2022 7:30 AM

"Most Q&As are happening on Twitter. If you're not doing social listening you're losing fresh insights into things like disease states." That was just one of the observations in a new report on how pharma and other life science companies are working with healthcare providers and adapting to improve the patient experience.

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Ovid Therapeutics adds to epilepsy drug pipeline with new AstraZeneca alliance

By Frank Vinluan Monday, January 3, 2022 12:55 PM

Ovid Therapeutics is acquiring global rights to AstraZeneca molecules that address a novel target to treat epilepsy. The AstraZeneca deal comes 10 months after Takeda Pharmaceutical paid $196 million up front to acquire Ovid's rights to a Phase 3 ready molecule for two rare forms of epilepsy.

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Equity in communications: How lack of diverse population understanding impacts medical research

By Catherine Freeland Monday, January 3, 2022 8:15 AM

For many health researchers, when it comes to engaging with specific audiences, you don't know what you don't know. Don't assume you understand your target audiences. Don't use your language to engage with them. Connect with them. Learn from them.

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