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A cancer center director’s try-it-all strategy to build trust in clinical trials

 

 

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The trust-builder: a cancer center director’s try-it-all strategy for breaking the barriers between research and Black patients

By Angus Chen

Carlos Bernate for STAT

Since Robert Winn became the director of the Massey Cancer Center at the end of 2019, he’s tried to visit a neighborhood — particularly low-income, rural, or ethnic minority neighborhoods — in one of the 66 towns, cities, or counties that his hospital serves at least a couple times a year. He calls them district walks. It’s one of the cornerstones of an overarching strategy he calls “high tech, high touch.”

That contact, he hopes, will build trust, reduce health inequities, and increase diversity in clinical trials — a key part to both advancing science and ensuring the most state-of-the-art medicine is accessible to all patients.

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Saturday, August 6, 2022

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