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‘This is pharma’s dream’: How drugmakers are turning telehealth into a marketing gold mine

By Katie Palmer

A familiar refrain echoes through drug ads in the United States. It’s heard at the end of TV spots and plastered across magazine pages: Ask your doctor if this drug is right for you. But as medicine moves increasingly online, direct-to-consumer advertising is adopting a more assertive catchphrase: Talk to a doctor now.

For pharma companies, online prescribing has now become a powerful tool to drive sales, sending hundreds of thousands of patients to the clinic at the moment they’re most primed to ask for a specific prescription.

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Monday, October 3, 2022

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