Pre-commercial pharma and biotech companies face ever-increasing costs, complexities in drug launch
As costs of developing new drugs grow, now more than ever, specialty pharmaceuticals must achieve immediate success following launch. However, developing a launch strategy for direct commercialization includes unique challenges for pre-revenue companies. With more than a third of all therapies failing to meet market expectations in the launch year, how do you define success for your commercial organization? What are the keys to an effective launch to establish a profitable trajectory? Find out here.
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