The misinformation is coming from inside the house
Nearly three years into the pandemic, some early hits in the misinformation sphere are finding their way back, with the help of powerful voices and major platforms.
The antiparasitic drug ivermectin was trending on U.S. Twitter Monday morning, prompted at least in part by news that major publishing house Simon and Schuster would in February distribute a book called The War on Ivermectin: The Medicine That Saved Millions and Could Have Ended the COVID Pandemic. Penned by vocal ivermectin proponent Pierre Kory, the book
touts the generic medicine as a Covid fix that the pharmaceutical industry doesn’t want to see — despite multiple international studies showing it has
no effect on the virus. (Neither Simon and Schuster nor publisher Skyhorse Publishing responded to requests for comment).
Meanwhile Twitter CEO Elon Musk tweeted “My pronouns are Prosecute/Fauci” over the weekend, taking a swipe at both the outgoing federal health official and gender-affirming language. Musk had a busy weekend, also meeting with Stanford professor Jay Bhattacharya, an early and vocal proponent of herd immunity strategies that would intentionally infect healthy with the virus. (Bhattacharya also
met with Trump officials in 2020, before the administration threw distance between them).
“[Misinformation] has gone from being something novel to something that we have accepted as part of everyday life now, beyond vaccines,” Melanie Kornides, a University of Pennsylvania assistant professor who studies internet spread of medical misinformation, told STAT.
That’s partly because it’s a content machine: In a recent study on misinformation around HPV vaccines, Kornides and her team found that alarmist tweets had five times the rate of audience engagement like retweets.
“Elon Musk is almost an absurd caricature of this. We know he wants to drive traffic to Twitter,” Kornides said.
Of course, the effect goes far beyond viral tweets and stock prices. Americans’ vaccine rates (for Covid-19 and others) are stagnant and trust of scientific institutions is at an all-time low. While federal officials and public health experts agree that most Americans still get their most trusted information from their own physicians, that’s still led to shifts in communication strategies. Kornides’ team, for instance, is developing language to promote pediatric flu vaccines — and intentionally avoiding any mention of CDC.
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