Lawmakers crack down on use of health data for advertising reasons

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Top Story Lawmakers Are Cracking Down on Companies Using Health Data for Advertising Three senators recently introduced legislation that would ban the use of health data for advertising and marketing purposes. The proposed legislation comes amid media reports claiming that data brokers are selling social media companies patients' location data, as well as reports that hospitals and digital health startups are collecting patients' online data and sharing it with tech giants such as Facebook and Google. Sponsored Content Interoperability and Price Transparency in the 21st Century Cures Act: A Payer's Perspective Presented by IMO Health and MedCity News Although it was signed into law in 2016, portions of the 21st Century Cures Act, the provisions designed to support interoperability continue to create the need for new rules by the Centers for Medicare and Medicaid Services and the Office of National Coordinator for Health IT. The CMS Interoperability and Patient Access Rule and ONC Interoperability Rule were finalized in May 2020. Although Covid-19 delayed enforcement, that's about to change. This webinar sponsored by Intelligent Medical Objects will explore how payers are meeting these needs when it comes to providing access to structured medical data for members. Sign up today! 3 Days of the Very Best in Healthcare Don't miss your opportunity to absorb cutting edge panel discussions and generous face-to-face time with old colleagues, new prospects, the most promising startups, active investors and 30+ innovative, disruptive life sciences companies all within five star comfort and convenience. Hurry, you can still save $400* with Early Bird Pricing! Register Now

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Medicaid Expansion Isn't All That Impactful Without Proper Education, OSF Research Finds Results from a recent study conducted by OSF Healthcare and Bradley University show that expanding Medicaid to more people hasn't increased underserved populations' access to healthcare as much as lawmakers have hoped. The findings shone a light on where hospitals should focus their outreach efforts for Medicaid education. Kindbody Secures $100M To Expand Fertility Services Into New Markets Kindbody's $100 million funding, announced last week, was led by Perceptive Advisors. It brings the company's total equity and debt funding to more than $290 million and its valuation to $1.8 billion. It will use the money to add 10 new locations. Zocdoc Partners With Zaya Care for Pregnancy, Postpartum Services Through the partnership, patients can find and book appointments with Zaya's providers via Zocdoc's website or app. The partnership represents the first time Zocdoc will have lactation consultants available on its marketplace, said Dr. Oliver Kharraz, Zocdoc founder and CEO. Merck Vaccines Pipeline Gets Boost Via Deal for Opko Candidate for Epstein-Barr Merck has licensed global rights to an Opko Health vaccine in development for Epstein-Barr virus. The preclinical vaccine candidate, made with technology that displays multiple viral antigens to prompt an immune response, could compete against programs from Moderna and Valneva. Modernizing Public Health Agency Culture is Critical for a Single Source of Truth Public health agencies must chart their courses to modernization, but for organizations that have so many interconnected systems that impact so many stakeholders, it can be a formidable task. A Liver Scan on the Drive-Thru Menu? It Probably Should Be. Non-invasive liver tests provide an accessible means for healthcare providers to monitor the positive effects of patient lifestyle changes over time, reinforcing the positive behaviors that lead to improved liver health – halting or even reversing the progression of liver disease

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Medcity Pivot Podcast: Chronic Disease Management with an Interventional Cardiologist During this podcast, Steve Driver from Advocate Aurora Health focuses on chronic disease management, digital therapeutics, and remote monitoring especially as it relates to cardiac care and prediabetes.   Listen Now

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