marketing
Reflecting on the ethics of Viagra
Erectile dysfunction met its match 25 years ago: Viagra was approved by the FDA in March 1998. As one might imagine, the ethics of testing and marketing such a medication had to be handled delicately. At the time, Pfizer paid former Republican presidential candidate Bob Dole to speak of his own sexual impotence, aiming to help dispel shame and stigma. Arthur Caplan, head of the Division of Medical Ethics at NYU, writes for STAT about how he helped the drugmaker navigate these thorny issues.
"My most important advice, which I think is evident in the advertising campaign, was that the pill needed to target a disease," he writes. "'Impotence' was too vague a concept. A disease category would make it easier for men to overcome their shame and look for help."
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podcast
Does the FTC have it out for pharma?
What does it take to make an RSV vaccine? And how do you say "setting cash on fire" in Dutch? We cover all that and more this week on "The Readout LOUD," STAT's biotech podcast.
Jared Holz, biotech strategist at Mizuho Securities, joins us to explain why federal regulators are suing to block Amgen's $28 billion merger with Horizon Therapeutics and what it means for the drug industry. We also discuss the latest on Sarepta Therapeutics and its gene therapy for Duchenne muscular dystrophy, a turnaround story in the making at the Belgian drug maker Galapagos, and the effort to secure approval for a maternal RSV vaccine.
Listen here.
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