marketing
Physicians eating well on Novo Nordisk's dime
Novo Nordisk offered up more than 457,000 meals as part of its diabetes and weight loss marketing plan, according to federal records. Specifically, it spent some $11 million on food and travel last year for nearly 12,000 doctors, all in the name of education on GLP-1 drugs like Ozempic, Victoza, and Saxenda. One physician, who speaks frequently for the company, ate 193 times last year on Novo Nordisk's dime.
It's standard practice for drugmakers to meet with doctors over meals, but Novo Nordisk's approach is concerning to conflict-of-interest experts.
"When you have a physician eating out with the [company] reps more often than they're eating at home, it suggests that this is excessive," one Yale researcher of drug company advertising said. "No physician needs to hear the same lecture 150 times in order to better understand these drugs."
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oncology
AstraZeneca's stock drops on not-good-enough cancer data
AstraZeneca's experimental lung cancer drug, datopotamab deruxtecan, worked better than standard-of-care chemotherapy, according to newly released data, but the results weren't dazzling enough for investors. The drug's performance wasn't "clinically meaningful," per J.P. Morgan analysts, and on Monday shares tumbled 5% on the news.
AstraZeneca agreed to pay up to $6 billion to Daiichi Sankyo to collaborate on the drug. An interim analysis of a Phase 3 trial showed that it did improve progression-free survival in non-small cell lung cancer and, according to analysts, still has a shot at winning approval.
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