Will Bright Health’s rebrand save it?

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Top Story "The Name May Be 'Neue' but Their Problems are Old": Will Bright Health's Rebrand Save It? Bright Health Group recently announced that it is adopting NeueHealth as its corporate brand name after it shed its insurance business and is focusing on its value-based consumer care business. But getting rid of the Bright Health name doesn't get rid of its financial problems, experts say. Sponsored Content Lower BMI, Raise ROI: How Physician Practices Can Boost Revenues with a Turnkey Weight Management Program Presented by Build My Health and MedCity News The webinar, scheduled for March 6 at 2pm ET and sponsored by Build My Health, will discuss several topics related to weight management including: an overview of GLP-1 weight loss medication, automation in a subscription-based weight management program, and the rise of provider-to-consumer (PTC) models. Learn how to help patients lose weight as well as opportunity to generate $250K+ in monthly recurring revenue! Calling Startups and Accelerators Do you focus on oncology, cardiology, women's health, or burnout and operational efficiency? If so, then apply to pitch at INVEST 2024. There is no fee to apply and each track will feature six finalists. This is the perfect way to make new connections, find investors/get additional funding, and a chance to win $20K in advertising for your startup. Deadline to apply is February 29, 2024. Apply Today

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3 Reasons to Attend the Payer Insights Sessions at ViVE 2024 The Payer Insights Program at ViVE 2024, in partnership with MedCity News, kicks off day one at the event. This new immersive program will focus on the impact of rising healthcare costs, recent regulatory changes, and innovative payer solutions for optimizing data insights, minimizing costs, and expanding access to care. Why One Google Cloud Exec Thinks HHS' New Cybersecurity Guidelines Are A Step In The Right Direction HHS recently published guidance outlining voluntary cybersecurity performance goals for the healthcare sector. Taylor Lehmann, a cybersecurity executive at Google Cloud, noted that "what is on HHS paper will most likely become what is in the actual final rulemaking or new regulatory requirements that become law." Navigating Tomorrow's Behavioral Health with Compassion and Innovation As we forge ahead in the behavioral health field, finding the right balance between technological solutions and whole-person care will be essential. Workforce challenges, changes to the way reimbursements work, new medication monitoring options and a laser focus on the personalized solutions that specialty pharmacies can provide are all trends to watch. This Biotech Startup Just Raised $105M to Extinguish Inflammation at the Source Cour Pharmaceuticals' nanoparticles reprogram the immune system to stop inflammation behind autoimmune disease. Three big pharma companies joined the startup's Series A financing, which will fund clinical trials in type 1 diabetes and myasthenia gravis.

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Recent Hires, Layoffs & an Interview with Kristin Myers, Chief Digital Officer at Northwell Health In this episode of The MedCity Moves Podcast, Senior Reporter Katie Adams chats with Kristin Myers, who recently became Northwell Health's first chief digital officer. Listen to learn more about Myers' career journey and what her goals are for her new organization. Listen Now

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