glp-1 drugs
Eli Lilly's anti-vanity ad campaign for Oscars
Celebrities have leaned into the GLP-1 revolution — using the new wave of diabetes and obesity drugs to squeeze into sleeker silhouettes. Eli Lilly will be unveiling a new campaign during this weekend's Oscar awards event, with a clear message: These drugs aren't meant to be used for cosmetic reasons.
"Some people have been using medicine never meant for them," one ad says, according to CNN. "For smaller dress or tux, for a big night, for vanity... People whose health is affected by obesity are the reason we work on these medications. It matters who gets them."
The ad, which features a red carpet and paparazzi flashes, doesn't specifically mention Lilly's GLP-1 drugs, Zepbound and Mounjaro. But it's sending a message that Lilly's been trying to send this year — that they're meant to treat disease. The drugs have been in shortage ever since celebrities began popularizing them, leaving gaps in care among people who need such drugs more.
"We have a point of view about how these drugs are being used," CEO David Ricks told CNN. "These medicines were invented for people with a serious health condition; they were not invented just to have someone who's famous look a little bit better."
drug pricing
Federal judge unsympathetic to pharma argument
Novartis, Novo Nordisk, and other pharma giants sent their lawyers to a New Jersey courtroom on Thursday to unravel Medicare's new drug price negotiation program — just before President Biden lionized it in his State of the Union address. The federal judge wasn't particularly receptive to the drug makers' argument that Medicare drug price negotiations would harm biopharmaceutical innovation.
"A lot of people would say pharmaceutical companies could give up an arm," said Judge Zahid Quraishi, a Biden appointee. "They have a lot of appendages."
He added: "They're businesses with the goal of profit … These companies are not Mother Teresa developing drugs for free for the American public," he said.
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psychiatry
Changing up psychiatric drug research
Drug development in psychiatry lags other sectors: the existing arsenal of medication is still very limited, and it can take years to find the right balance to help patients. Part of the problem, opines Alto Neuroscience CEO Amit Etkin, is that there isn't a systematized approach to learn from failures and successes in how medications affect individuals.
Perhaps most psychiatric drugs have been destined to failure because they were studied in heterogenous populations, he writes.
"Removing guesswork from psychiatry requires data-driven, patient-centric approaches, and the road to eliminating trial-and-error begins with science," he writes. "It's time for psychiatric drug developers to rethink everything to reshape the future of mental healthcare."
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