drug pricing
Mark Cuban's company could help shortages more than prices
The Mark Cuban Cost Plus Drug Company tries to tackle two pharmaceutical crises: the high cost of drugs, and the extreme shortages in their availability. However, its focus on off-patent generic drugs, which are already inexpensive, means that the serial entrepreneur's efforts won't make a huge dent in overall drug prices — particularly for the brand name drugs that dominate Medicare spending, opines University of Pennsylvania health policy expert Ezekiel J. Emanuel.
While the company's direct-to-consumer model removes costly intermediaries and offers transparent pricing, it doesn't always provide the the lowest prices compared to competitors. Still, Emanuel says, the company could make a meaningful impact by improving price transparency and addressing generic drug shortages through domestic manufacturing.
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marketing
Kaleo reprimanded by FDA for influencer post
The FDA has flagged a social media post from influencer Brittany Mahomes, saying that it contained "false or misleading" information about the Auvi-Q epinephrine autoinjector made by Kaleo. Specifically, it said that the post glowed about the benefits of Auvi-Q, but didn't include any risk information about the product.
Mahomes, who has 2 million followers on Instagram, spoke of how her infant and toddler have severe food allergies — and that a physician prescribed Auvi-Q as it's "the only epinephrine autoinjector out there for infants and toddlers." Although she did refer viewers to another page "for important safety information," regulators determine that wasn't sufficient.
The FDA called on Kaleo to quickly address these concerns and document any similar promotional communications, or it would have to stop distributing the Auvi-Q autoinjector.
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