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FDA scolds AbbVie over ‘misleading’ TV ad for a migraine pill featuring Serena Williams 

September 11, 2024
Pharmalot Columnist, Senior Writer
An AbbVie television ad for the migraine pill Ubrelvy featured Serena Williams.
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STAT+ | FDA scolds AbbVie over 'misleading' TV ad for a migraine pill featuring Serena Williams

Using a "celebrity athlete" was also problematic because, in this instance, the ad "amplifies the misleading representations, the agency wrote.

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Results in chronic spontaneous urticaria bring the firms closer to securing FDA approval after the agency rejected their application last year.

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