Business
Behind Forward Health's collapse, a brash techie
Concierge care company Forward Health this week announced it was shutting down, about a year after announcing it had raised $100 million and was pivoting its business to CarePods, tech-filled boxes meant to replace the traditional doctor's office. Over eight years, the company raised $545 million, according to Pitchbook. The shutdown was originally reported by The Information.
Led by Adrian Aoun, a former Google executive, Forward was originally a primary care service with an app and over a dozen clinics scattered across the country. The company hoped to help members take care of their long-term health with tech-powered proactive monitoring and action. While the final cause of death hasn't been revealed, Forward was trying to do a number of notoriously difficult things and probably burning money very fast. Forward's services were expensive and not covered by insurance, and so required a critical mass of people to believe it was worth spending a lot of money to maybe avoid a bad health outcome in the uncertain future. Subscriptions for its care programs cost $149 per month, and it hoped people would pay $99 per month for access to CarePods.
Aoun is famously provocative in interviews and appearances. Listening back to an interview I did with him in 2021, I was struck by the brashness and confidence of his pitch.
A sampling:
- "I'm an engineer, right? Like when I sit down to work, I sit at a laptop, which is the sum combination of all human advancement in a two-pound device. At some point you've got to ask yourself, like, where did we go wrong? Why is my health care stuck in the stone ages?"
- "I think of it almost like doctors are cobblers, right? A new pair of shoes comes in, you fix, you send it on. A new human comes in, you fix them, you send them on their way. Doctors, they're like they're cobblers, the highest paid, most educated, best cobblers you've ever met. But they're cobblers. And the reason isn't because doctors aren't smart, isn't because they don't mean well, it's because we haven't built them technology to be anything but a cog."
WEarables
Scrutinizing digital measures developed by Biogen
Earlier this week, I published an interview with Pfizer's Carrie Northcott about the company's use of digital measures in clinical trials. But descriptions of "digital measures" can be a little reductive, and so I quite appreciated this new paper in which researchers provide a detailed analysis of data captured by an app for measuring progression of multiple sclerosis. In MS, as with many neurodegenerative conditions, traditional in-clinic measurements are too coarse and infrequent to capture subtle changes in disease progression. Sensitive and frequently collected digital measures thus hold great promise to advance drug discovery and approval.
The app, called Konectom, was originally developed by Biogen and was transferred to a company called Indivi when the biotech giant shuttered its digital health group in 2023. The app contains a number of tests designed to assess cognitive and motor function. A test matching numbers to symbols measures cognitive processing speed; manual dexterity is assessed in drawing tests and a game where people pinch balloons; and gait and stability are measured using balance, walking, and U-turn tests. For these tests, however, 47 different measures might be extracted using the sensors in a smartphone. These can be as simple as the total number of balloons popped or as granular as the time difference between when the two fingers used to pinch touch the smartphone screen.
In the paper, investigators scrutinize each of the tests for viability, assessing their reproducibility and concordance with traditionally used clinical measures. Shibeshih Belachew, formerly of Biogen and now chief medical officer at Indivi, told me the work provides the foundation for unbiased selection criteria for digital measures.
Of the 47 measures evaluated, 16 were deemed promising, like the speed at which people draw a spiral and step regularity while walking. These measures must now be studied for a longer period in a larger population to see which may be useful for studying potential MS treatments. Belachew said some of this work would be published in 2025. Ultimately, Indivi hopes to validate measures across a number of devices to ensure "future-proof digital endpoints that will survive constant smartphone hardware technology evolution."
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