Hospitalogists, Happy Tuesday! I hope you guys had a great, restful Thanksgiving. HOW BOUT THEM LONGHORNS?? Let's run it back, Georgia. Alright - back to healthcare. I'm asking for 2 things from you guys this week: - Sign up for my December virtual event next week! We'll be talking all things Hospitalogy, content, and healthcare marketing. Register here, even if you can't make it.
- Read about the Zorya Foundation below - and how they're making a huge difference for women caregivers in healthcare.
With that aside, let's dive into the Zorya Foundation's mission this Giving Tuesday. |
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Hospitalogy's Giving Tuesday Special |
Key Takeaways on the Zorya Foundation |
- Zorya supports women in healthcare as efficiently as possible - plain and simple.
- They do so by providing cash grants to women in healthcare roles through 3 funds, with a fourth that launched this fall.
- This week they're raising $$$ for the new fund, which aims to support women on a longer term basis.
- Zorya wants to support four more women in this fund - $1,000 a month, over 12 months, for caregiving/childcare needs.
- The long-term support helps women in healthcare get back on their feet, stay in the workforce, and thrive.
- Every single dollar goes straight to the women they're helping.
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The Zorya Foundation Story: Supporting Women in Healthcare |
This Giving Tuesday, let's talk about something close to mine and all of our hearts—the women who make healthcare work. Did you know that women represent nearly 80% of the healthcare workforce? They're the ones grinding on a day to day basis balancing caregiving responsibilities and often burning out while keeping our healthcare systems running smoothly. Some of my wife's closest friends are social workers, nurses, nutritionists, doctors, and therapists. Oh, and she's a speech therapist, too. Doing her job part time while raising our son over the past year has been daunting enough. That was with incredible grandparent support. But if you're a woman in healthcare without the level of support we were fortunate to have, let's just say I have a newfound level of respect - I don't know how you do it. Of course, Zorya Foundation's work goes beyond mothers. Their mission is simple: Support Women in Healthcare. And how they show support is simple, too: provide cash grants to women who work in healthcare and are struggling, plain and simple. Zorya finds women to support through an application process, and so far they've helped support women across a variety of healthcare roles: - Registered nurses;
- Medical assistants;
- Respiratory care providers;
- Patient advocates;
- and even resident physicians.
Burnout, poor maternal care benefits, unpaid maternity leave, high costs of childcare, and caring for aging parents takes its toll. |
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When the Zorya team reached out to me, their message resonated with me immediately as a new dad and seeing the new responsibilities (and joy!) we faced. If we can help reduce just one caregiver's burden, keep one promising leader in the industry, or ease the financial strain for a hardworking nurse, it's money well spent. The Zorya Foundation is making that happen, one grant at a time. Alright, so what exactly are you giving to here? Where would your $$$ or support be going? |
How you can Make an Impact on Women in Healthcare Today |
Zorya runs a few different grant programs, all supporting woman clinicians in healthcare. This fall, they announced the launch of a new fund. For this new fund, Zorya wants to provide full-year grants - supporting women for 12 months. $1k / month for caregiving support. Zorya set a $48k goal, which would grant (pun intended) them the ability to support 4 more amazing mothers in need. To date, Zorya supports 5 moms on an annual basis - and dozens of others through one-time monthly grants. All week long, Zorya is hosting their annual online fundraiser for the Full Year Grant Program. 100% of all individual donations go directly to Zorya grantees. Every dollar contributed goes directly into the pockets of women working in frontline healthcare roles. And they welcome contributions of all sizes. Here's the donation link again (for the Full Year Grant Program): https://donorbox.org/giving-tuesday-2025-1 |
Hospitalogists, Let's Show Some Support! |
The Zorya Foundation is building a brighter, more equitable future for women in healthcare—and you can be part of that story. Let's rally together this week and show what the healthcare business community can do when we support the people at the heart of the industry. Visit Zorya Foundation's website to learn more and make your Giving Tuesday count. Even if you can't give, boost Zorya's voice by following them on social media: That's it for today! On Thursday, I'll highlight a few more charities and nonprofits you can think about supporting, from Hospitalogists who reached out with great causes. Thanks to everyone for sending me all of the great causes! |
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Don't forget about my virtual event! |
Healthcare marketers, the map has changed and the landscape is shifting fast. On Dec. 12, join me and Ahava Leibtag, founder of Aha Media Group, for an interactive session on connecting with today's healthcare consumers—and building a future-proof strategy. Bring all your burning questions! We'll break down AI trends, SEO shifts, and my "sawdust" method for repurposing content. Expect practical insights, in-depth case studies, and proven tactics to tackle today's challenges—and make 2025 the year your content clicks. Sign up to reserve your spot now https://lu.ma/3v3xxy75 |
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Random personal anecdotes and musings from me |
I've never been a part of a more nerve-wracking where Texas...utterly dominated. A&M couldn't move the ball. Quinn was the only one who threw a TD pass - to both teams - in the game. The rushing attack was strong. Best of all, we hold bragging rights for another year. This win is special, fam. But onto Georgia and then the playoff! |
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Thanks for the read! Let me know what you thought by replying back to this email. — Blake |
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