Philip Morris rolls out new tobacco product in the U.S. with aura readings and a concert

Researchers say risks of IQOS, a heated tobacco product popular in Japan and Italy, are likely lower than cigarettes but higher than vaping.

May 28, 2025 Check out STAT+

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Chris Saucedo/Getty Images for PMI U.S. With aura readings and a Lauryn Hill concert, Philip Morris rolls out a new tobacco product in the U.S. Philip Morris International says its heated tobacco product IQOS can help adults quit smoking. Critics say it's a new way to hook customers on nicotine. By Sarah Todd STAT+ | With Covid vaccine decisions, RFK Jr. unleashes an unfettered assault on public health The unilateral decision by the health secretary to change Covid booster guidance amplifies mistakes he accused his predecessors of making. By Matthew Herper STAT+ | 'Corrupt' medical journals have to change, RFK Jr. says, or the NIH will publish in-house The criticism of The Lancet, NEJM and JAMA is not new, but the health secretary may use his position to influence research that journals publish.   By Anil Oza Adobe STAT+ | PillPack founders' new health care marketplace has deep roots with Amazon General Medicine, launched by three former Amazon employees has a business model that could compete with Amazon's One Medical. By Katie Palmer Opinion: Former FDA commissioner: 'Cost-cutting' may undo one of Trump's best drug pricing achievements Former FDA commissioner on the Trump administration's troubled decision to cut staff who were going to help create generic GLP-1s. By Scott Gottlieb Opinion: The biggest questions facing regenerative medicine Paul Knoepfler, author of the STAT+ column "Lab Dish," discusses RFK Jr., questionable stem-cell clinics, and new regenerative-medicine challenges. By Torie Bosch Adobe Opinion: Race doesn't affect the onset or progression of disease — racial bias does Research should account for social determinants of health without using race as a crude proxy. By Jennifer Lutz and Richard Carmona Opinion: Women in medicine are held back by gendered ageism Ageism holds women physicians back from leadership roles — and even forces some out of medicine altogether. By Adaira I. Landry and Resa E. Lewiss

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