glp-1 drugs
What's Lilly going to call its next blockbuster?
From former Readout superguy Damian Garde: The coming FDA approval of orforglipron, Eli Lilly's oral weight loss medicine, is poised to answer some big questions in medicine. Will patients prefer a daily pill over a weekly injection? Just how big can the market for novel obesity drugs get? And can Lilly live up to its trillion-dollar valuation?
Here's another one: What's it going to be called?
Brand names for drugs are famously inscrutable and debatably important. But in the world of GLP-1s, where "Ozempic" often seems as widely known as "Advil," they get more attention than normal. That makes naming orforglipron, sure to be the star of exhaustive advertising in the near future, a matter of some importance.
Lilly didn't respond to our admittedly absurd request to spill the beans. But a look at the company's recent trademark filings might offer some clues. Among linguistic confections including "Xoyagi" and "Kepmery," you'll find "Nexvound," which not only shares a suffix with Lilly's top-selling obesity treatment Zepbound but, unlike most of the fellow potential names on the list, has a trademarked logo, as well.
rebranding
Compounder files antitrust suit against GLP-1 giants
The compounding pharmacy Strive Specialties has sued Eli Lilly and Novo Nordisk in Texas, STAT's Ed Silverman writes — accusing the drug giants of using anticompetitive tactics to choke off competition in the obesity space. It's alleging that these companies are locking up telehealth providers, interfering with payment processors and social platforms, and disparaging compounded versions of their drugs as unsafe or illegal.
The lawsuit is the first of its kind from a compounder, and lands amid a booming GLP-1 market dominated by Lilly's Zepbound and Novo's Wegovy. Strive argues that even after FDA shortages ended, personalized compounded versions still serve patients who can't tolerate or access brand-name products.
Lilly and Novo reject the claims as meritless, framing the case as a distraction from what they say are Strive's own misleading marketing practices. But the lawsuit represents a new front in a growing legal war over who gets to participate in the multibillion-dollar gold rush over weight loss drugs.
Read more.
No comments