Shifting Power: The Consumer Takeover in Healthcare! Early Bird Open for INVEST Digital Health 2026

Stay ahead of the powershift and hear the latest from the front lines. Join us at Pegasus Park on October 29. ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­  

Healthcare has historically been built around institutions, such as health systems, payers, pharmacies, and employers. But that rigid, traditional model is starting to crack.   A new wave of companies and policies is shifting power away from institutions and placing it squarely into the hands of the consumer. Direct-to-consumer platforms like Hims & Hers, Ro, and Function Health are redefining how people access care. Drugmakers like Eli Lilly are bypassing traditional channels to go direct-to-patient. AI-powered health assistants from tech leaders like OpenAI, Anthropic, Amazon and Microsoft are putting complex medical information at consumers' fingertips. Meanwhile, millions of people are tracking their own biometric data daily on an Apple Watch or Oura ring. For the first time, patients have the data, tools and purchasing power to play a central role in their own care decisions.   The question is: What does this massive shift mean for the companies, investors and healthcare leaders trying to navigate the future?   Find out at MedCity INVEST Digital Health 2026. Join us on October 29, 2026 at the Pegasus Park innovation hub in Dallas, TX to explore the opportunities emerging from this consumer-driven era. This is your opportunity to connect with the founders and funders driving real ROI in digital health.   Register today to lock in our limited-time Early Bird price of just $195. Bringing colleagues? You can unlock our special group rate of $165.75 per person when you register a team of 3 or more. REGISTER TODAY! *Onsite Pricing is $349. Group discounts are available to groups of 3 or more. All members of the group must register at the same time and be from the same company. Cannot be combined with any other offer. If you’re interested in sponsorship opportunities, contact advertising@medcitynews.com MedCity News, PO Box 901, New York, NY 10272, United States, 2123341871 Unsubscribe Manage preferences